LYLE & SCOTT
Powerful brand styling that talks to 16 and 60yr olds
BACKGROUND
Lyle & Scott were on the cusp of reaching out to a wider global audience. The brand had a strong heritage and great products, but marketing had been produced on a ‘as and when needed’ basis, resulting in an incoherent brand and an inconsistent tone of voice.
BRIEF
Pull the brand concept together and create a unified structure for all communications.
CREATIVE SOLUTION
Strong confident copy, typography and image styling.
RESULTS
Marked efficiency and respect for the design process amongst the team, elevating the brand’s positioning to be in-line with the quality of their products.
DISCIPLINES
Brand Gaurdianship, Brand Design (Graphic + Typographic use), Brand Architecture, Sub-Brands, Brand Guidelines, Gift Boxes / Cards, Ads / Posters on/offline, Art Direction.
“Laurence led creatively on various branded campaigns for British retailer Lyle & Scott. He excelled in exploring and applying new visual identities into the campaigns and breathing new life into the heritage brand to engage & excite a millennial and Gen Z audience.”